Don't Labor this weekend....

...Let us save you some money AND relax at the same time. We're awarding gift cards for Food Maxx along with the gift of relaxation from Massage Envy. Just CLICK HERE to enter - include your name,

age, address and phone number. Two entries each day will be awarded gift cards from Food Maxx and Massage Envy of Monterey! No need to labor over high food prices - or worry about how to relax after a long holiday weekend...The Beach has you covered!

**Make sure your entry includes "Food Maxx and Massage" as the subject line**

Become a Beach Buddy!

Weekend Warm-up Every Thursday!

Time To Warm Up Your Weekends!

Join The Beach for our weekend Warm-up every Thursday from 5:30 to 7:30 - fun, games, prizes...and of course great food! Bring your friends, bring your family - or fly solo - we'll have a great time! And don't forget, in the Cantina or in the restaurant - kids under 12 eat free on Thursdays when you mention The Beach!

Come on down, enjoy great music, good times, excellent cocktails and awesome Mexican food!

Spread the word and come on down to Cilantro's, near the corner of Green Valley Road and Main Street in Watsonville!

Become a Beach Buddy!
101.7 the beach wants to be your buddy...
And being one of our friends... Comes with benefits...

Become one of our friends and you'll be the first to know about upcoming beach contests and giveaways! Plus our beach buddies get all the need to know info about exclusive concert ticket presales and special local deals from our sponsors.

So let's be friends! Find us on facebook today: Become a Beach Buddy!

Be Inspired...Join TNT!

Team In Training has trained more than 17,000 Northern Californians to walk or run marathons and half marathons or participate in hiking adventures, triathlons and century (100 mile) bike rides. Click on the logo to the left to learn more...

All participants are involved in a lifesaving mission: To cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.

Upcoming LiveNation Shows:

Buy Tickets at LiveNation.com

Shoreline Amphitheatre in Mountain View:

September 4 – Green Day with AFI

September 18 – Jonas Brothers with Demi Lovato

October 16 – Jimmy Buffett & The Coral Reefer Band


hp Pavilion in San Jose:

September 27 - Carrie Underwood

October 28 - Justin Bieber


Mountain Winery in Saratoga:

September 14 & 15 - Sheryl Crow


Sleep Train Pavilion at Concord:

October 26 - Nickelback with Special Guests Three Days Grace and Buckcherry


Sleep Train Amphitheatre in Wheatland:


September 17 – Jonas Brothers with Demi Lovato

A State of Well Being Awaits...It's Not Too Late!

Ever wondered how to rid yourself of pain, and learn how you can actually work from within yourself to keep pain at bay? How to turn stress into a positive? It's possible with The Well Being Center in Soquel at 5905 Soquel Drive (just off Park). They're offering a limited time special to Beach listeners: $57 for a initial consult with a scan of your spine, plus one full visit. Call them at 831-475-2448 and tell them The Beach and/or Sybil sent you!

Gamer's Corner!

We've launched a new program here at The Beach, "Curt's Digital Delivery" - and we invite you to check out our resident Game Pro, Curt-Dogg!

Each week, he reviews new games, and maybe even a few that might not have gotten the attention they deserved.
So have no fear...Curt Dogg is here... online and on the air every Saturday morning at 11 am, right after Randy Jackson's Hit List!

Join Curt and his awesome crew from PAX 2010 Labor Day weekend...and watch for interviews and reviews online and on the air!